Do your developers really think that the aisles are the same in every store? Shopping by aisle in a store is the only real time saving process for a large list without bouncing back and forth throughout a large store like a Walmart super center. I cant understand why none of the shopper apps cant grasp that very simple principle except for Grocery Gadget which unfortunately is imploding. I really like your app but Im simply not going to make an entirely new list of items complete with aisle and prices for every store I shop at. I may buy 4"x1/2" threaded bolts from Walmart Super Center, Ace Hardware, Home Depot or Lowes depending on other shopping factors. I should only have to list that item one time in a master list and then be able to say how much and where the item is in each of those stores without creating 5 different items to help me not wonder around the store looking for something because I forgot its location in that particular store. What Im asking for is not that difficult because Grocery Gadget has it now and I have seen many reviews basically asking for the same feature. I hope you will pass it on and maybe we will see it in a future update. Ill watch your updates hopefully and until then Ill reluctantly use Grocery Gadget as my primary shopping app even if they do irritate their customers. Update: I added a star to my rather critical review after having an interesting and lengthy conversation with their support rep who did a great job defending Itellilist (even if he did get a little testy:)). I stand by my evaluation; however, I will definitely keep this app and wait until they figure out how important aisle/store integrity is to a shopping app then jump in with both feet. Any outfit that takes the time to debate feature with me gets my support.